iTunes, the Internet, ProTools and the decline of the big labels are just a few of the changes that have created the greatest shift in the music industry in decades. Today, musicians need to know how the business operates more than ever in order to make it big. So how do you reach as many people as possible and set your band apart from all others—and how do you protect yourself in this rapidly changing industry?
Now committed, talented artists can learn from an industry insider how to successfully hone and protect their music and financial interests. In this book that’s both a field guide and an artistic coaching session, Bob Tulipan reveals what he’s learned in more than three decades as a manager, promoter, and entrepreneur about making rock ‘n’ roll dreams come true. He interviewed people in bands from around the world gathering their questions and concerns about the business and then posed them to experts in the traditional, DIY, and evolving digital industry.
How do you figure out band roles, responsibilities, and money issues before conflicts arise and your band implodes? How do you build relationships with your audience, go about the songwriting and song selection process or developing your image and web presence? Get booked, create a buzz, and draw a crowd? Build brand awareness and public loyalty with the products you develop? Generate revenue outside the Major Label Model or obtain a deal with a record company? Make money in the lucrative area of publishing and licensing? Put together an Executive team, from a lawyer to a manager? The answers to these questions and many more can be found right here.
Tulipan also includes invaluable resources; links; an interactive website as well as templates for tour budgets, royalty breakdowns, and money management systems; and sample artist, management, recording, agency, and publishing contracts.
It’s all about the music you make, but why not make it wisely and successfully?
Part field guide, part artistic coaching session, this rockin’ book explains the ins and outs of the music industry. Bob Tulipan-who has worked with such bands as PiL and The Psychedelic Furs-shares his expertise to help musicians protect their art and their interests. Filled with anecdotes, interviews, sample templates for budgets and contracts, it addresses the hurdles every band faces.
With over thirty years’ industry experience as a manager, promoter, and entrepreneur, Bob Tulipan explains the ins and outs of today’s music industry in plain English. He walks you through the basics of putting a band together, establishing a repertoire, booking and playing gigs, creating band synergy, hiring managers, agents, lawyers and other professional support, dealing with contracts, marketing, press and promotion, and most importantly how to establish and sustain a professional career putting cash in your pocket and making some serious noise in the industry. Beyond utilizing his own experience Tulipan intends to conduct extensive interviews with young artists and industry experts to cover all of the real issues in the changing industry artists must deal with today.
Bob Tulipan began his music career in college producing concerts and managing bands, then expanded into film distribution using a concert-style approach to successfully promote films by The Rolling Stones, Yes, and Rod Stewart. Always an innovator he’s managed Public Image Limited (PIL), The Psychedelic Furs, The Only Ones and numerous other foreign and domestic bands, produced major concerts with The Police, Cheap Trick, Judas Priest, Talking Heads and many more in the USA and abroad including the legendary CBGB Theatre Concerts with The Talking Heads, Patti Smith and special guest Bruce Springsteen. He also produced numerous high profile concerts for the Democratic National Convention, The Moscow Film Festival, the US Presidential Inauguration, the G-8 Summit, and others. His work led him to found TCG, one of the entertainment industry’s leading global logistics companies providing consultancy and touring services for major record companies, booking agencies and concert artists including Madonna, Elton John, Cream and hundreds of others.